SEO: Positioning Matters!

Part 3 of the SEO tutorial will address Search Engine Optimization, or SEO positioning. Your goal, as you know, is to have your article, website, or salespage end up high in lots of people's search results. In order to do this, you've found some great keywords, evaluated your competition, checked to see if people are actually searching for those keywords, etc. Now, we're going to get a little deeper into details so you can make some real money.

First of all, when you're looking for an easy keyword, you may want to avoid search phrases that have a lot of competition. You pick your keyword, and enter it into Google Search with quotes around it, see something like 522,988 search results for that phrase, and immediately assume that it's not going to work for you- too much competition, right? Your SEO positioning will never be high with that keyword or phrase, right? Not necessarily.

SEO positioning is a matter of how well your article, etc. is positioned in the search results, and is affected by a number of factors, but the most important (after you have completed search engine optimization for your article) is competition. We've already discussed the competition as far as volume, but let's talk about quality... What are the other search results like? Articles? News Results? If the first page is full of Yahoo Answers, and 3 year old News Articles, it doesn't matter if there are 5 million search results- a well optimized article or webpage will hit the first page of those search results with no problem.

Key factors in SEO Positioning:

• Little competition for the front page- this can mean that there are few search results, or that the front page results are weakly optimized or not optimized at all.

• Keywords with:
• Lots of Advertiser competition
• High Cost Per Click
• High Search Volumes

Understanding SEO Positioning

Next article in this SEO Tutorial Series: A Well Crafted Title